May 02, 2024  
2011-2012 Catalog 
    
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2011-2012 Catalog [ARCHIVED CATALOG]

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IMT 2213 - Marketing for Game Design

3 SH
In this course the importance of target markets and audience knowledge will be explained, as well as distribution of video games.  Students will conduct research related to consumer behavior and publisher relations with the functions of marketing, such as advertising, promotions and sales. (3 hr lecture)


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