Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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IMT 2312 - Business of Game Development

2 SH
In this course, students will explore the importance of audience knowledge and target marketing in game design technology, research consumer behavior and publisher relations within the functions of marketing, such as advertising, public relations, sales, and promotions, and research and analyze the economics of the video game industry. (2 hr lecture)



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