Dec 13, 2025  
2025-2026 Catalog 
    
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2025-2026 Catalog
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IMT 2312 - Business of Game Development

2
In this course, students will explore the importance of audience knowledge and target marketing in game design technology, research consumer behavior and publisher relations within the functions of marketing, such as advertising, public relations, sales, and promotions, and research and analyze the economics of the video game industry. (2 hr lecture)


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