EPT 1123 - Entrepreneurial Marketing

This course introduces Entrepreneurship and the important role of marketing strategies in creating and organizing a new business, as well as in existing small business. The major emphasis will be on ways to analyze and define the target market, evaluating competition, environmental trends, determining customer preference and developing a marketing strategy for the start-up or existing business. (3 hr lecture)

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EPT 1123 - Entrepreneurial Marketing