Sep 20, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog
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IMT 2312 - Business of Game Development

2
In this course, students will explore the importance of audience knowledge and target marketing in game design technology, research consumer behavior and publisher relations within the functions of marketing, such as advertising, public relations, sales, and promotions, and research and analyze the economics of the video game industry. (2 hr lecture)


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