Aug 06, 2026  
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2026-2027 Catalog
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BOT 1473 - Introduction to Marketing

3
This course surveys American and international marketing systems in the development, pricing, distribution, and promotion of products and services.  Concepts, practices, and policies of manufacturers, wholesalers, and retailers are included.  Current trends and developments in marketing practices are analyzed and strategic marketing ideas are implemented in group and individual cases. (3 hr lecture)


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