IMT 2143 - Business and Marketing for Game Design

(Prerequisites: Instructor Approved In this course, students will identify the company roles, team roles, and responsibilities related to the game development process and apply time and project-management skills. Students will also explore the importance of audience knowledge and target marketing in game design technology. Students will research consumer behavior, publisher relations, and functions of marketing such as: advertising, public relations, sales, and promotions. Additionally, students will research and analyze the economics of the video game industry. (3 Lecture)

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IMT 2143 - Business and Marketing for Game Design