Apr 18, 2024  
2013-2014 Catalog 
    
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2013-2014 Catalog [ARCHIVED CATALOG]

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BOT 2593 - Agency Operations and Sales Management

3 SH
(Prerequisites: BOT 1543 , BOT 1553 , BOT 1563 ) This course is designed to introduce the student to insurance agency operations and sales management practices. The student will become familiar with agency formations and environments, production plans, producer-insurer relations, growth and customer communications, agency image, market segmentation, product targeting, automation systems, and client services. (3 hr lecture)


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