Mar 29, 2024  
2013-2014 Catalog 
    
2013-2014 Catalog [ARCHIVED CATALOG]

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MMT 2313 - E-Commerce Marketing

3 SH
This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include: designing the user interface, Web security, electronic payment systems, promotions, and legal issues involved in creating a functioning on-line business. (3 hr lecture)



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