Apr 25, 2024  
2013-2014 Catalog 
    
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2013-2014 Catalog [ARCHIVED CATALOG]

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IMT 2312 - Business of Game Development

3 SH
In this course students will explore the importance of audience knowledge and target marketing in game design technology; research consumer behavior and publisher relations within the functions of marketing (advertising, public relations, sales, promotions), and research and analyze the economics of the video game industry. (2 hr lecture)


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