Marketing Management Technology - General Marketing Management Technology

Program Description:

The Marketing Management program of study prepares the graduate for a career in sales, advertising, management, public relations, merchandising, and buying.  A combination of classwork and practical experience gives students the opportunity to acquire the background and skills necessary to enter the business and community workforce in positions leading to the mid-management level and higher.  

Career certificate and technical certificate options are embedded in the program that can be stacked as a student progresses through the program; allowing them to develop a “portfolio” of credentials that will serve them even if they do not complete a full degree program.  These certificates, each of which will build upon the other, ultimately stack into an Associate of Applied Science degree in Marketing Management.  Any student entering any MMT option must have a high school diploma or high school equivalency (GED^®, HiSET^®, TASC™).

Career Certificate

• MMT 1113 - Principles of Marketing I 3 SH
• MMT 1123 - Marketing Applications 3 SH
• MMT 1313 - Personal Selling 3 SH
• MMT 1323 - Advertising 3 SH
• MMT 1413 - Merchandising Math 3 SH
• MMT 2233 - Human Resource Management 3 SH
• MMT 2333 - Multimedia Presentations for Marketing 3 SH OR Approved Computer-Related Elective 3 SH
• MMT 2423 - Retail Management 3 SH
• MMT 2523 - Event Management 3 SH

• OR FMT 1213 - Fashion Marketing  3 SH

• Approved Technical Elective 3 SH

Technical Certificate

• MMT 2213 - Principles of Management 3 SH
• MMT 2243 - Marketing Case Studies 3 SH
• MMT 2313 - E-Commerce Marketing 3 SH
• MMT 2513 - Entrepreneurship 3 SH
• LET 1113 - Introduction to Law 3 SH

• OR BAD 2413 - Legal Environment of Business  3 SH

Associate of Applied Science

• ENG 1113 - English Composition I 3 SH
• SPT 1113 - Public Speaking I 3 SH OR SPT 2173 - Interpersonal Communication  3 SH
• Social/Behavioral Science Elective 3 SH
• Humanities/Fine Arts Elective 3 SH
• Mathematics/Science Elective 3-4 SH 

• (MAT-1313 or higher OR any Laboratory Science)

**Completion Award: Associate of Applied Science in Marketing Management Technology - General 60-61 SH

**Additional Graduation Requirements:

• Orientation - Any student (first-time, transfer, and part-time) who begins at Hinds Fall 2007 and later will be required to take Orientation (LLS 1312 /RST 1312 ) to graduate from the College. Exception: Orientation credit (1-3 hrs) transferred to Hinds from another college will satisfy our orientation requirement.
• Assessment - An Assessment Prep review course(s) and Skills Assessment exam(s) are required to graduate from this program.