Program Description:
Parts Marketing and Management Technology includes theory, laboratory, and other specialized learning experiences relative to receiving, stocking, selling, and shipping merchandise in the aftermarket. By transportation, we include agricultural, construction, and turf equipment, heavy-duty equipment, automotive, and light duty. Included is the study of mathematical procedures related to business operation, engine theory and operation, automotive systems, the use of office technology, auto parts store management, customer relations, and computer-based instruction.
Specific training will enable the student to ascertain the correct part required by the customer, advise the customer according to the description given, read various paper and electronic catalogs to determine the stock number and price, measure engine parts, mix paint, display merchandise, determine correct interchange parts, accept telephone orders, and take inventory.
Instruction emphasizes distribution of parts and services within the automotive aftermarket in establishments such as distributors, jobbers, retail part stores, specialty shops, car dealers, independent garages, fleet garages, and service stations.